"But What If" is centered on the idea of allowing creativity to shift your perspective and see a glimpse of the potential that has been there all along. It considers several "what if" questions that are rooted in doubt and fear. Then, it counters each of them with a "but what if" question that generates new ideas and possibilities for what could be. The illustrations throughout the book visualize that with creativity as your tool, the same situation that was once looked at with a doubtful lens can become a world of possibility.