Creating Influential Events
The Experience Design Playbook
de Andrew O'Loughlin
Voici le prix vu par vos clients. Éditer la liste des prix
Éditions connexes
ebook, format iPad d'Apple
À propos du livre
even change lives.
We are in a powerful position.
But events are both inspiring, and, challenging.
We can (and should) use events as a catalyst to achieve our desired goal. To create attention, action, and celebration. To connect, engage, and influence. Impact in that moment, and for the future.
But it's not easy.
Events have 2 sides. They are inspiring and challenging. And sometimes we spend too much time on the wrong side. Event people are passionate, we work hard, and we deserve to do well. It is difficult to always get it right, but it is possible.
We can learn so much from each others lived experiences, our real-world learnings. And after 25+ years in the industry, I now want to share my learnings. To help event people, and event owners succeed in our influential but challenging world of events.
As an Advisor, Speaker, Mentor, and host of 'The Event Show', I am hoping to connect people to meaningful knowledge, insights from some of the worlds more interesting thinkers, leading events, and event people.
And so, I hope this book will help event people and teams to work better and live better.
To have more influence.
Caractéristiques et détails
- Catégorie principale: Loisirs
- Catégories supplémentaires Entreprises et économie, Sports et loisirs
-
Format choisi: 15×23 cm
# de pages: 240 -
ISBN
- Couverture souple: 9781364058708
- Date de publication: nov 19, 2018
- Langue English
- Mots-clés Events, Experience Design, Experiential, Marketing
À propos du créateur
Across 25 years in sport and entertainment, I have learnt that events can be a powerful platform to connect and influence people. To get attention, motivate action, engagement and sales. However, I have seen that events often fail to deliver. The goal is not defined. The plan is not achievable. The influence is not evaluated. Using my new ‘Experience Design’ methods, creating design-led, evidence-based events will have the influence they seek to make. They deliver on the promise, to the audience, for the event organisers, and their partners. have learned a lot in 25 years, so I’m now looking to connect you to meaningful knowledge. I’ve learnt by working with talented people on some of the world’s major events, and I’m now looking to help you. So I am focusing on helping event owners and industry leaders to succeed in the world of events. Helping people bring their best. I now Advise, Design, and Mentor. Creating influential events, and influential people.